Marketing

Introduction Product Launch Failures are a brutal reminder that in the world of marketing, you’re only ever one launch away from glory… or absolute disgrace. For every iPod, there is a Zune and for every smash hit, there is a spectacular miss. Big budgets coupled with even bigger egos and somehow, they still manage to…

Being a successful, powerful, and popular entity is all that any organization yearns for. In order to make a lasting impact, business entities need to etch their names in the consumer’s mind. There are numerous ways for any business to create a good identity for them, beginning with building a strong brand identity, especially in…